Current Business Strategies At Tesco Essay Example | Topics and Well Written Essays - 5750 words

Current Business Strategies At Tesco - Essay ExampleThe company started trading its shares to the public in 1947 to boost its capital base. In the late 1950s, Tesco took over the ownership of numerous of grocery stores deep down the UK, among them being Harrow Stores Ltd, a 200-grocery chain. Moreover, Tesco has implemented strategies to penetrate the international merchandise through acquiring already established stores. With the coming of e-commerce, Tesco has developed strategies to harness this great potential. In 2010, the company started a mobile shout out based website to allow clients make purchases from their smart phones. However, the strategies adopted by the company have not constantly gone down well with different s prosecuteholders. Early this year, the business has proposed to tailor its deals according to the income of the nearby shoppers. Clarkson (2012) asserts that 75 percent of the Tescos shoppers are opposed to a sassy strategy by Tesco to base its deals on the income of nearby shoppers. 1.2 RESEARCH METHODOLOGY The research uses a methodology of reviewing various sources that have discussed the strategic operations of Tesco. I relied mostly on internet sources to carry out this research. 1.3 Findings 1. Tesco has relied on a strategy of encyclopaedism of its competitors 2. Tesco has continuously adopted strategies to penetrate into the international market 3. Tesco has a strategy of diversifying the products it offers to customers 4. Technology has fuelled the growth of Tesco, with bankers acceptance of e-commerce and mobile-commerce 1.4 Recommendations 1. Tesco should carry out a market research before implementing a strategy to avert what dissatisfaction among customers. 2. Tesco should ride out increasing its express stores 3. Tesco should continue making stronger brands as this... This paper approves that key implementation issues and risks faced by the company are as follows - Tesco is planning to enter new global markets. Th e strategy adopted by Tesco is to protect the brand image and promote expansion plans. It has been in controversy over the treatment of customer and staff. Additionally, its approach in foreign business has been criticised. Tescos biggest criticism has been that it has been creating a monopoly in the market over products. Furthermore, the company had aggressive planning in building new stores. Tesco has adopted information systems to make up its sales through ecommerce.This report makes a conclusion that the retail business of Tesco is highly combative and it needs technological support and innovative solutions for getting competitive advantage. The innovative solutions Tesco can introduce are - new format stores and creating a novel online shopping experience. Whats more, implementation of technologically advanced online solutions is not high-priced and takes 6-8 months. For sustained competitive advantage, the company should have command over price by delivering value added co mpetitive products and services. For example - it can introduced health foods for different age groups. The process of production of health foods will take 6 to 7 months. It needs to work on internal advantages and reduce weaknesses to create a broadcast for innovation, research & development. The company should also be able to organize the process of implementation along with globalisation and diversification.