Sales Management of Apple Company Samples †MyAssignmenthelp.com

Question: Discuss about the Sales Management of Apple Company. Answer: Company Profile Apple Company is considered as one of the greatest companies in the digital industry. It is an American multinational technology company and headquarter is in California. There are 406 retail stores globally. The tagline of the company is "Think Different". The company designs, develops and also offers online services. The hardware products of the company consist of iPhone smartphones, Mac personal computer. The first generation iPhone was released in the US on June 29, 2007. The main success of the company is to analyze its competitors and also help in enhancing themarketing campaigns and strategies. iPhone is one of the products of apple and it gives direct influence on the brand. The company introduced many models in the market and it has given enhancement in the profitability and growth of the organization. Apple deals in computer hardware and software, consumer electronics and also in the digital distribution of the industries. Goals The goal of the company is not to make money but to offer effective products. The company also introduced different models of iPhone in the market that has given positive impact and also enhanced the profitability of the organization. The main goal of the organization is to maintain the competitive strategy and also the company gives main focus on enhancing the sale of the product in the market (Pisano, 2015). By considering iPhone the company takes into consideration effective strategies that induce customers to buy the product. There are many other goals that are considered by the company and that are: By introducing various models the main goals of the company is to enhance the revenue and also to attract more and more customers towards the product. Also, the company should give emphasis on enhancing the satisfaction level of the customers. To enhance the market share of the company by taking into consideration effective marketing strategies. Online share is also one of the company goals. By selling iPhone online the company wants to attain the large market share. Target Market iPhone is considered as a renowned brand for the people who belong from the business background. The software that exists is well established and also compatible with various products in the market. The company gives the main emphasis on the corporate people and also on teenagers. Corporate people rely on the technology as it will help to communicate and coordinate with each other. To enhance the sale of iPhone the company should give focus on the people who belong from the corporate background and the young and rich teenagers (Grant, 2016). As the cost of the product is high, so it will be difficult for the people to buy the product. So the main target should be, on the person who has a high purchasing power. The second consumer targets are high school, college and graduate students who require one portable multifunction device. The targeted age group should be from 15 to 25 years. This segment group replaces their iPods and cell phones with the iPhone. As there is a high level of c ompetition in the market, so it is essential that the product that is offered by the company should satisfy the needs and wants of the consumers. Also, the goodwill of the company plays a great role to enhance the market demand of the product. If the goodwill of the company is effective, then it is seen that the company can easily attain the goals and objectives in an effective manner. Measurement Measurement of the performance and growth plays a significant role and it helps to access the actual position of the product in the market. By tracking the bottom lines sales revenue is not sufficient to give exact information. It is essential to know how the products are sold by considering price, distribution channel, and profit margin. For effective measurement, it is important that the company should use the tools for measuring the sales and also adopt the changes in the market conditions. So, for measurement the company should consider the following analysis: Distribution analysis: It is important to measure that where the product is sold in the market and also to see that where the sales efforts are best spent. It is cheaper to sell the product online. By offering the product online, it is seen that the company should promote the product. In the recent scenario, the consumer purchases the items from different online shopping websites. So for measuring exact position, the company should measure the distribution analysis, where the products are distributed and what are the effective sources of selling the product. There are many consumers who prefer to purchase the item through online and also there are various consumers who are interested in purchasing the product from retail outlets. So, the company can easily measure the position in the market by considering distribution analysis (Cho, Kumar Telang, 2014). Market Analysis: The Company should also consider the market analysis. The market analysis helps to gain knowledge about the consumers. By conducting market analysis the need and want of the consumers are analyzed. So before introducing the product in the market, the company should conduct a proper analysis that helps to enhance the sale of the product. Purchasing behavior and buying capacity of the consumers are also analyzed by conducting effective market Analysis. The company should also give emphasis on promoting the product in the market. The promotion can be done effectively by considering print media, by introducing exchange offers and should bring modification in the payment plans (Ling, Fern, Huat, Boon Lee, 2014). Conclusion So, it is concluded that for enhancing the sale of iPhone, it is very important for the company to consider effective marketing strategies and also by giving focus on different analysis. The company can easily attain the large market share if the correct measures are considered. For enhancing the sale of iPhone the company should also give focus on the business class and teenagers. The target market for the product should be the people who belong from a high-level background and also the teenagers. References Cho, D., Kumar, A., Telang, R. (2014). The impact of iphone exclusivity arrangement on demand for smartphones. Grant, R. M. (2016).Contemporary Strategy Analysis Text Only. John Wiley Sons. Ling, G. M., Fern, Y. S., Huat, T. S., Boon, L. K., Lee, T. S. (2014). Applied-information Technology for Brand Image towards the Usage of iPhone. InAdvanced Materials Research(Vol. 977, pp. 491-495). Trans Tech Publications. Pisano, G. P. (2015). You need an innovation strategy.Harvard Business Review,93(6), 44-54.