Business plan Essay Example | Topics and Well Written Essays - 3500 words

Business plan - Essay Example The critical success factors in the business include high quality nutritious burgers that are all natural and organic, reliability in service delivery, high quality sales staff, and strategizing an effective strong brand building that is associated with high quality, nutritious and uniquely flavoured burgers. The funding required to kick-start the business is ?658,000. With favourable performance, the projected sales will be ?950,000, ?1050000, and ?1160000 in the three consecutive years. Profit before taxation will be ?330,000, ?413,700, ?647,500 for the three consecutive years respectively. Background Healthy Bite Burger restaurant is a new start up business founded by [Names] who came up with the idea for a unique organic burger restaurant for their love and passion of healthy eating and the increasing trend towards health awareness. They wanted to provide a range of healthy organic burgers that are not only satisfying but also healthy, adding value to the customers. The three fou nders pride in their professional experience within the food industry. One of the founders has five years culinary experience and skills within a health oriented restaurant business, another has four years sales and marketing experience with the a grocery store, while the other one has extensive five years experience in website development, search engine optimisation skills, and online marketing. With their love for burgers, and their passion for healthy lifestyles, the three partners developed the idea for a healthy burger restaurant. Healthy Bite burger Restaurant will therefore be a restaurant mainly focused on providing unique healthy organic burger to the widening health conscious people. This unique burger will be a nutritious all natural organic burger targeting the health conscious population. The product will mainly be segmented based on flavours: that is beef, fish, duck, lamb, vegetables and chicken and, all bearing the brand name Healthy Bite Burger. Mission Statement: T o support healthy living among a wide array of people by providing burgers made from all natural healthy high quality organic products in a manner that is focused on adding value to people’s lifestyles Vision Statement: To be the leading provider of all natural nutritious organic burgers in Oxford region Values and Principles of the business: The business is founded on four core values and principles: Integrity in all business dealings, service to customers and their health, respect for individuals and striving for excellence. Earnest and Young projections for the period 2011 to 2020 shows that consumer spending on restaurants would rise by 12% over the period (Ernest & young, 2011:3), and consumers would still tend towards healthy all natural foods (Huxley, Land, Lobley, 2011:37; de Groot, 2012). Most Burgers available in the market are based on highly processed meat products which in most cases often lose big amounts of their nutritional value. While there are other organic burgers in the market due to the commitment of most fast food chains to adopt healthier foods (Paddock, 2008), Healthy Bite Burger Restaurant differentiates itself in that it not only provides information on nutritional content within its menu, but focus on providing a unique burger