Innovative Organisations Essay Example | Topics and Well Written Essays - 2000 words - 10

Innovative Organisations - Essay Example The focus of the writer’s study is on the Apple’s innovative product - iPod which is a current bestseller and in high demand. This product is having the features of downloading favourite music, books and other literatures which can be read and listened too. This iPod can be used in cars and other mobile settings. This report will be able to explain the innovation process and strategies used for the success of iPod product. Through this work the writer would like to put across the factors that help an organisation become innovative and iconic. To withstand in the platform of performance, companies need to be innovative in their activities. So, innovation is getting importance in this highly competitive scenario. In 1960s and 1970s innovation meant a new idea, concept, product or process-invention and in the 1980s it changed in terms of creating something new and bringing it into use. Later in 1990s, innovation was defined as creating something new, bringing it into use and getting a profit from it. Innovation is given huge importance in organisation because keeping pace with innovation is equal to a key to prepare for the future. It will lead to future survival and success of the organisation and it can make competitive advantage out of it. That is why it is seen that organisations are spending huge amount of money for R &D activities. Through this research work, the writer would like to do a study on the innovative process in an organisation and analyse how innovative that organisation is, in the area of performance. For the purpose of this study, the selected Company is Apple Inc., an innovative organization and the writer would concentrate her work on the innovative product iPod. The writer has selected this company because it ranked first in FT500 list of most innovative companies in the world. Apple iPod is the most successful product of Apple