Native American Essay Essay

?From as early as before the time of the arrival of the European settlers, Native Americans have suffered tremendously. The establishment of the early English colonies and the future creation of the American nation impacted the lives and destiny of the Native American people extremely. One example of this is the Trail of Tears, an event which brought lots of people sadness and grief. Another example is the loss of their land, something which exceptionally changed the lives and destiny of the Native Americans. The last example is diseases, something that the Native Americans caught very often. In summary, the creation of the early English colonies and the future formation of the American nation impacted the lives of Native American people more than one will ever know everything about. To begin with, the English colonies and the American nation at the time forced the Native Americans through something everyone now knows as â€Å"The Trail of Tears. † This â€Å"trail† was a forced relocation of the Native Americans to another land the U. S. had provided. Although they were forced to make the agreement, some thought it was a good opportunity to start a new life and grow new crops. It was nothing like that at all. The majority of the Native Americans died of starvation, diseases, and because many did not have any shoes on their feet and were walking through snow, they also died of the cold. The Trail of Tears took place due to the Indian Removal Act passed by President Andrew Jackson in 1830. For years prior to the act, many disputes had taken place over land the Native Americans resided on. A previous law made it impossible for Native Americans to technically own land in the United States, then giving Jackson the ability to force them to relocate. Overall, the â€Å"Trail of Tears† is one of the many examples of how the English colonies and the American nation impacted the lives of the Native Americans greatly. Second, the creation of the early English colonies and the future formation of the American nation caused loss of Native American land. Even after the Indian Removal Act and the â€Å"Trail of Tears† caused the Native Americans to relocate to another land, the English colonies and the American nation took their relocated land too. Also, before that, a little after the Indian Removal Act, a law that authorized him to negotiate with the Native Americans for their removal in exchange for their homelands. All in all, the Native Americans suffered lots of land loss due to the American nation taking it away for them as they did not want Native Americans on their land. Lastly, the creation of the early English colonies and the future formation of the American nation caused the Native Americans to catch many diseases. This resulted in many deaths and a great amount of suffering, not only for themselves, but for their family members as well. Many of the diseases, such as smallpox, measles, and mumps, were of European origin, and Native Americans exhibited little immunity because they had no previous exposure to those diseases. Even though the European settlers caused these diseases, the Americans were also to blame because they came after the Europeans â€Å"discovered† the land. Many deaths occurred because of smallpox in particular but other diseases as well. In summation, the creation of the early English colonies and the future formation of the American nation caused the Native Americans to catch diseases, resulting in many deaths and losses. In conclusion, the creation of the early English colonies and the future formation of the American nation caused the Native American people great losses and many deaths in their tribes. One example is the Trail of Tears, an event which made the Native Americans relocate to another land. Another example is the loss of their land, something which the American nation could just not stop doing to them. The last example is diseases, something that the Native Americans caught very often, causing many deaths and lots of suffering. The creation of the early English colonies and the future formation of the American nation impacted the lives of Native American people to extreme measures.

Marketing Best Buy Case Essay

Dual branding – the association of two or more already well recognized trademarks in a synergistic retail setting designed to benefit each – is one of the fastest growing areas in franchising. Dual Branding has become a rage in the marketing arena, with companies realizing that isolation is not after all the best policy. Dual Branding is quite beneficial such that: Many line extensions capitalize on a partner’s brand equity. Brand extension success rates are maximized in the new market when co-branded with the reputed brand that has established in that market. Co-branding may help usage extension. Image reinforcement may take place due to co-branding. Loyalty programs increasingly include co-branding arrangements. The corporations are sharing the cost of loyalty programs; hence, the promotional costs to the companies are coming down. Co-branding signals a trade marketing operation. Capitalizing on the synergies among a number of brands is yet another advantage of co-branding. (blog, 2007) There are some disadvantages such as: -Brand Cannibalization -Difficult to manage two different brands, due to splitting in Ad spend. -Possibility of blurring brand identity in the eyes of the consumer. -Duplication of roles of the corporates. (Kumar, 2012) Some examples of dual branding are: Toyota and Lexus. The Toyota brand will introduce Safety Connect on select Toyota models, helping to bring its drivers an added peace of mind. Lexus will introduce Lexus Enform with Safety Connect, a service built on the foundation of valuable safety and security services with the added layer of more convenience-oriented features and specialized advanced technologies. (Group, 2010) Best Buy and Future Shop. Best Buy Co. is the largest consumer electronics retailer in Canada. It just happens that most of its sales are coming from its Future Shop business. A couple of years back, when it acquired Future Shop for $377 million, it was assumed the parent company would re-brand the 91 stores it purchased under the Best Buy banner, reports the Pioneer Press. Instead, Best Buy decided to forego conventional wisdom and operate the two competing divisions separately and in at least one case, putting stores directly across the street from one another. (Anderson, 2003) What did Best Buy learn from its experience with dual brand strategy in Canada? Even though it was a new experience for the Best Buy International team to implement a dual- brand strategy it was the perfect opportunity to implement such strategy due to the situation in the Canadian market. In Canada, there was only one big player which was Future shop with only had 15% share; therefore they knew there was a space for a second major player. The most important thing they learned is to be aware that markets often have different ways of being approached. In this case, they learned it from the dual-brand strategy they used because both stores; Best Buy and Future Shop offered different consumer experiences. Best Buy is characterized by â€Å"higher propensity towards self- service; non-commissioned sales staff; greater assortment of ready- made electronics packages; wider aisles and more interactive displays; higher ratio of female customers, seeking to integrate products into their lifestyles; customers with higher incomes and higher levels of education†. Meanwhile Future shop wants to show â€Å"commissioned sales staff guiding the customer by providing customized, trusted and personalized approach; tech savvy, early adopters looking for the best deal; customer base more diverse†. What they learned is that consumers behave differently, therefore implementing dual- brand strategy in Canada is a good way to increase profit (almost double profit in only a year) but it is also important to keep in mind that not all markets behave the same way, so it is best to study them first before implementing any strategy. How does the Best Buy situation in China differ from its situation in Canada? The costumers and the market were totally different, for example in Canada they had one big competitor which end up being part of the best buy family even though they keep the name of â€Å"future shop†, at the end in Canada both companies handle very good the market because both were profitable. In china the costumers were not easy to convince to buy stuff in general and also when they buy the profit margins were too low, and if this wasn’t difficult enough, best but had to deal with a competence of 4 more companies that in total just shore 20% of the market, being the only foreign company making them lose some market segment. One of the main information that Best Buy found was that the Chinese consumers care more about the characteristics of the product rather than the brand, so in order to deal with this new preferences they decide to distributed different their first local in Shanghai, the products were assorted by categories, not by brands. (Miller) Does a dual-brand strategy provide Best Buy with a core competitive advantage as it expands into new global markets? We believe it does, because when they buy an existing company, they start learning from another approach, an inner vision about the local market they are about to invest in, then they end up being a more profitable alliance because when Best Buy enters in the market it start stealing costumers for all the companies, even the one who has an alliance with, and it end up with a bigger market share, the proportion depends of how successful is the entrance strategy. It also helps the image of the local brand in order to support the other in the early days, later when both are profitable they can manage the prices easier in order to avoid cannibalization. (Miller) Product analysis. IPHONE 5. ATTRIBUTES. â€Å"A remarkably slim design that still makes room for a larger display and a faster chip. Ultrafast wireless that doesn’t sacrifice battery life. And all-new headphones designed to sound great and fit comfortably. So much went into this iPhone.† â€Å"Thin, sleek, and very capable. It’s hard to believe a phone so thin could offer so many features: a larger display, a faster chip, the latest wireless technology, an 8MP iSight camera, and more. All in a beautiful aluminum body designed and made with an unprecedented level of precision. iPhone 5 measures a mere 7.6 millimeters thin and weighs just 112 grams.1That’s 18 percent thinner and 20 percent lighter than iPhone 4S. The only way to achieve a design like this is by relentlessly considering (and reconsidering) every single detail — including the details you don’t see.† More beautiful maps. Elements in Maps are vector based, so graphics and text are incredibly detailed and panning is smooth. Use the tilt and rotate gestures to view an area, and Maps keeps the names of streets and places where they belong. Turn-by-turn navigation. When approaching a turn, Maps speaks the directions, so you can watch the road. Follow along with 3D views: Signs and arrows make it easy to see where you’re headed. And if traffic’s bad, Maps offers alternative routes. Traffic info. Maps uses real-time traffic conditions to calculate your ETA. It is easy to get details about incidents that are causing traffic jams, so people can tell if there’s a major accident ahead or just a temporary slowdown. Flyover. See the world from a whole new perspective with photo-realistic and interactive 3D views of select major metro areas. Explore like never before as you zoom, pan, and rotate around a city and its landmarks. Video calls on tap. FaceTime works right out of the box — no need to set up a special account or screen name. And using it is as easy as it gets. Better call clarity. Built-in microphones work together to provide clearer sound and reduce background noise. (group A. ) BRANDING STRATEGY â€Å"It may be apple season (with a small â€Å"a†) in many parts of the Northern Hemisphere, but globally it’s Apple season (with a capital â€Å"A†). That’s because today Apple will announce the new iPhone 5 in advance of its launch. And like every other Apple launch in recent memory there will be a flood of pre-orders and lines of eager consumers outside Apple stores as soon as it goes on sale. Why is that? Because unlike most companies, Apple actually launches its products.† We’re experiencing this right now with the launch of the new iPhone 5, as we have with the launch of most Apple products over the last decade. It’s not just the product or the price or place or the promotion that is causing the sensation. But it the skillful way in which all four of these elements are orchestrated in the launch strategy that makes the offer seamless and irresistible. By investing in building brand equity before the launch Apple doesn’t start from a position of consumer inertia. They do the heavy lifting in advance of launch date which makes take off seem so effortless. In fact, they make it look so easy we forget it’s marketing and simply accept it as a law of nature: Apple products sell. But this phenomenon is not unique to Apple. It’s available to any marketer whether you are selling pharmaceuticals or farm equipment. The key is early planning especially when online networking (a.k.a. social media) is part of your launch strategy.† (Duffy, 2012) The huge promise of the Apple brand, of course presents Apple with an enormous challenge to live up to. The innovative, beautifully-designed, highly ergonomic, and technology-leading products which Apple delivers are not only designed to match the brand promise, but are fundamental to keeping it. The recent emphasis on the iPhone 5’s manufacturing build quality and design standards reflect this importance. Apple fully understands that all aspects of the customer experience are important and that all brand touch-points must reinforce the Apple brand. Apple has expanded and improved its distribution capabilities by opening its own retail stores in key cities around the world in up-market, quality shopping venues. Apple provides Apple Mac-expert retail floor staff to selected resellers’ stores (such as Australian department store David Jones); it has entered into strategic alliances with other companies to co-brand or distribute Apple’s products and services (for example, HP who was selling a co-branded form of iPod and pre-loading iTunes onto consumer PCs and laptops in the mid-2000s – though in retrospect this may now just have been a stepping-stone). Apple has also increased the accessibility of iPods through various resellers that do not currently carry Apple Macintosh systems, and has increased the reach of its online stores. From a brand architecture viewpoint, the company maintains a â€Å"monolithic† brand identity – everything being associated with the Apple name, even when investing strongly in the Apple iPod and Apple iTunes products. Apple’s current line-up of product families includes not just the iPod and iTunes, but iMac, iBook, iLife, iWork, iPhone, iPad, and now iCloud. However, even though marketing investments around iPod are substantial, Apple has not established an â€Å"i† brand. While the â€Å"i† prefix is used only for consumer products, it is not used for a large number of Apple’s consumer products (eg Mac mini, MacBook, Apple TV, Airport Extreme, Safari, QuickTime, and Mighty Mouse). (group, 2013) When we see the packaging we already know what the content is going to be and what company produces it, it has a picture and the name of the phone at the very front and on the side respectively and also the apple that represents the company on another side of it. The first impression when we look at the packaging of the iphone 5 is how practical, modern, cute and easy to carry is. This small box comes in black or white, it is covered with a thin, see-through plastic bag. It is very small; it can almost fit in our pockets. The secondary packaging, the one inside the cardboard box is made of plastic, to protect the contents inside: the charger, the usb cable and the headphones. The labels are also inside the box; it brings a manual with all the instructions, very reliable and easy to understand. The labeling presents all the information of the product, from where it was made, assembled and it shows how to use the product and the steps to follow before turning it on. (Group B. i., 2013) Since Apple has become such important and recognized brand, known for its reliable and good quality products, we can not only say apple has standardized their products to clients but we can also say the client has standardized to apple, in this case to the iphone 5. Clients in many countries have adopted the iphone 5 and it is due to the many functions it offers, one basic function in order to be adopted by consumers is changing the language of the phone. But one thing that makes apple very special is its apps. From the phone you can download applications that are very useful wherever you are. For example ‘Maps’, if you are here in Colombia, it will be useful but it will also be useful if you are in China. Anyone can download any app they want, and apple offers a lot of apps that are useful, some more than others, depending on the country.

Comparing the novels 1984 and A Brave New World with the Communist Essay

Comparing the novels 1984 and A Brave New World with the Communist Soviets - Essay Example In fact, many of the propaganda posters in 1984, do not have even have the correct war on them. None of this matters because a common enemy has been created, giving the government a lot more power in achieving exactly what it wants, without any internal conflict or protest. Both Trotsky and Goldstein are also accused of terrorist attacks, which is another way for political leaders to create fear within people, which was possible because they â€Å"were able the establish control over a large number of presses, paper supplies, and other printing establishments† (Suny 23). Creating fear among the population base is a good way of blinding them to the real motives behind their actions. In both situations, the governments create a representation of evil, in order to achieve a certain goal. A scapegoat is created in order to distract the people from reality and make the powers that be less accountable for their actions.  In fact, many of the propaganda posters in 1984, do not have even have the correct war on them. None of this matters because a common enemy has been created, giving the government a lot more power in achieving exactly what it wants, without any internal conflict or protest. Both Trotsky and Goldstein are also accused of terrorist attacks, which is another way for political leaders to create fear within people, which was possible because they â€Å"were able the establish control over a large number of presses, paper supplies, and other printing establishments† (Suny 23). Creating fear among the population base is a good way of blinding them to the real motives behind their actions. In both situations, the governments create a representation of evil, in order to achieve a certain goal. A scapegoat is created in order to distract the people from reality and make the powers that be less accountable for their actions.   The communist leaders of the Soviet Union were notorious for the manner in which they were able to control their popul ation. These leaders used methods that are very similar to the methods used in Brave New World and 1984, as these novels show situations in which mind control and totalitarianism are used in order to keep a population under control. In Brave New World, a mind controlling drug is used in order to achieve this, while in 1984, fear of an unknown enemy is how the population is controlled. In both cases, the government uses whatever methods are necessary, just as the Soviet governments did during the Cold War.  

Intercultural Interview Essay Example | Topics and Well Written Essays - 500 words

Intercultural Interview - Essay Example He is from the Luo community of Kenya. In Luo community respect is a prime factor and is given high regards. Greetings always vary depending on the time of the day and it is in line that the younger ones should be the first to pose greetings to any elderly member. For example â€Å"Amosi† is a general greeting, while â€Å"Oyaore† is only for the morning. Among this community a child is never expected to defy instructions from any community member since it is believed that all children belong to the community (Sobania 68). All married women are expected to subject to their respective husbands and any defile of this is punishable under the council of elders known as â€Å"Buch Piny.† The young boys spend the nights in their small built huts called â€Å"Simba,† while the girls sleep with their parents in the main house. Any widow is to be inherited by a man from the community since there is no house without a male as they are the decision makers. Deaths are honored by rituals due to high respect for the dead (Shino 213-228). The women play a key role in ensuring that the family is well taken care of and that all the households are in order. On the other hand the man is in charge of providing for the needs of all family members. He is also a superior and has unchallenged powers. This likewise applies to social gatherings. The man gets the chance to make all decisions. Gatherings can be of different forms and this becomes a determinant of cites where they are held. In such places the talks are regulated and one is never allowed to mention some words in public. Some actions are also forbidden from public. These are known as â€Å"Kwero.† Omondi has been staying here for the past two years. It has been a big challenge for him because everything said and done appears contrary to what he knows and beliefs. He has fallen off with people severally and even forced to exempt himself from some situations. He faces a big challenge and does

Marriage and Love Essay Example | Topics and Well Written Essays - 1000 words

Marriage and Love - Essay Example What is important to note, for purposes of this essay, is that fact that romantic love was associated with marriage and marital fulfillment as a growing trend in an increasingly individualistic world rather than love itself. Love, in short, is more than a romantic or idealistic state of mind; indeed, as pointed out by Duby and Dunnet, love has, throughout history, been associated with such notions as respect, admiration, and a sense of security (1994: 37). The preliminary step, therefore, is to define love as it has been understood historically rather than to rely on unnecessarily inaccurate and narrow definitions as commonly portrayed in the mass media. This essay will argue that love is more comprehensive than lesser notions such as romantic love and that it can therefore function as the basis of a successful and enduring marriage; more specifically, this essay will argue that the media has idealized the notion of love more than is true of the concept itself and that the marital institution, as it has evolved over time, is more than capable of being founded and sustained about this broader concept of love. As an initial matter, there is no question that marriage has been sustained by a variety of different factors and motivations throughout history; these motivations have varied and differed according to cultural contexts, local conditions, and sociological stages of development. Although often portrayed negatively y the western media, arranged marriages have been the historical and cultural norm historically; this is true not only in cultures and countries traditionally associated with arranged marriages, such as in India, but in embryonic western nations and cultures as well. These arranged marriages were frequently motivated by such notions as pooling family wealth, maintaining social status or cementing political alliances, nurturing the continuation of certain religious or ideological communities, or simply continuing well-established cultural or local traditions (Shumway, 2003: 118). The arranged marriage was characterized by an oversight function performed by the older generati on and the opinions or the preferences of the younger generation were subservient. This is not to say that the opinions of the people to be married were wholly irrelevant, though is many cases they were definitely of lesser value, but that the older generation relied upon considerations that were not consistent with modern notions of romantic or erotic love. It cannot be argued, however, that love as it was more generally known was irrelevant to marriage; more particularly, as noted by De Munck, men and women have fallen in love for reasons more compelling than an erotic attraction or a sudden physical or emotional impulse (1998: 78). Those whom would reduce love to the romantic concept exploited by capitalist media companies would do a great disservice to love and marriage, to people's individual judgment and reason, and to the sociological sciences. The marital institution did not become a prisoner of sudden irrational impulses; quite the contrary, as outlined by Wexman By the early twentieth century the emergence of a public sphere fostered the development of a youth culture centered on courtship rituals largely cut off from supervision by the older

History Midterm Essay Example | Topics and Well Written Essays - 1000 words

History Midterm - Essay Example causes, influencing factors, and the events that led to the French revolution, critical differences in the arguments presented have been realized year to year. Edmund Burke cannot hide the hatred he harbored for France1. To Burke, the French revolution was set to be a total failure, and one that could see France move down the ladder in terms of social, economic, and political performance. Another person that closely moved towards this viewpoint is Alexis de Tocqueville. Alexis associated the French Revolution with some negativity across social, economic, political, and religious concerns2. Arguments and counterarguments on French revolution draw myriad claims as to what exactly the revolution was set to achieve. The anticipated ruins that the French revolution was set to realize did not come short of the expectations. If anything, these expectations were way much surpassed. In this respect, the concerns, arguments, and analysis of the situation were not expected to match or relate in any way. While some parties present before, during, and after the revolution felt that the revolution was actually set for a fundamental course, others felt that it was primarily destructive altogether. On the same note, personalities linked to the revolution had their personal issues and concerns to deal with in relation to the French revolution. All these combined brought for the discussions, debates, claims, and arguments made by Edmund Burke, Thomas Paine, Alexis de Tocqueville and Napoleon Bonaparte among others. On his part, Thomas Paine was concerned about the uncertainty that surrounded the whole revolution process. It is important to highlight that French lasted for up to ten years, a period within which predetermining the upheavals involved would be critically uncertain. Most importantly, Paine focused on the actual aftermath of the French revolution on the society, religion, economy, and politics in France and all other nations that felt its impacts. On the other hand,

Music of Beethoven Essay Example | Topics and Well Written Essays - 1250 words

Music of Beethoven - Essay Example He changed the musical form but not the structure in this period. One of his quartets had 7 movements instead of 4. One sonata had 2 movements: one movement and a set of variations of the theme of the movement. His 9th Symphony, Joy to the World: was based on Schiller's Ode to Joy. He used two principle ideas: universal brotherhood through the love of God. The choral was magnificent. As one point there were 4 solo voices to sing. His late works were so intimate and intimidating. His whole life he considered music as a mode of self expression His compositions of the third period of his life were beyond the understanding of most. We do not consider the compositions avant-garde as we have heard what came afterwards. Beethoven is an excellent introduction into an avant-garde composer of his time. He did not conform to society. He adapted new forms of compositions and orchestrations. He wrote for different groups of instrumentation. He was not understood by his contemporaries; and he comp osed for himself. The last issue in which Beethoven was not affected was the patronage of royalty. Beethoven early in his life decided what he was going to compose and for whom. Most composers had patrons and as artists, they wrote what was asked of them. 19th avant-garde composers compositional or other issues. Berlioz and Liszt were contemporaries. They were forced by the times to be more than just composers. They did not have patrons. They had to work by supplying their incomes through writing (literary).